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Category Archives: measurement

  1. Adobe buying Omniture: is this the Universal Cookie? September 17, 2009

    Posted in Privacy, measurement.

    1 comment
  2. ROII: the new mantra for measuring Social Media? September 10, 2009

    Posted in Social networks, attribution, measurement, monetization, social media.

    6 comments
  3. Monetizing Social Networks- will attribution be the answer? August 4, 2009

    Posted in attribution, display advertising, marketing mix modeling, measurement.

    2 comments
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