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Category Archives: attribution

  1. Building block for behavioral advertising: address the privacy concerns! September 14, 2009

    Posted in Behavioral advertising, attribution, marketing mix modeling, monetization.

    No comments
  2. ROII: the new mantra for measuring Social Media? September 10, 2009

    Posted in Social networks, attribution, measurement, monetization, social media.

    6 comments
  3. Monetizing Social Networks- will attribution be the answer? August 4, 2009

    Posted in attribution, display advertising, marketing mix modeling, measurement.

    1 comment
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