It is definitely a tall order and that is why nobody has succeeded it at yet. As you said, it is much easier to dish out real time content than relevant insights. It will be exciting to see how the space evolved over the next 12-18 months.

The SM monitoring space is getting very interesting too with firms like Radian6, Media6Degrees, Techrigy, Visible Technologies.

Thanks for visiting the DMT blog.

Nitin

This is brilliant. Real time search is easy with a defined set up URL's. With regard to the entire Internet, fuggedaboudit! There is no technology on this earth or universe for that matter, that can search/orbit the entire WWW every day and come up with all of the relevent content about an issue, brand or whatever and be filtered, tagged, quantified and delivered.

I know this from direct experience having worked at a social media monitoring firm. Instead of orbiting the entire web, some SMM firms identify the most relevant URL's as they relate to a specific industry vertical or brand and use this 'sample frame" and the search universe. In effect a sub-universe of the Internet used for 'real time search" with results that are RELEVANT

Well done.

Cheers,
Ted.

Thank you for visiting the Digital Marketing Today blog. I appreciate your input on the methodology Wowd uses to sort and present relevant results based on ranking. I did read the referenced whitepaper and have updated the blog post. I wish you the very best as you further refine the search methodology and grow Wowd.

Thanks

Nitin