Comments on: The Unspoken Barrier to Social Media http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/ My attempt to unscramble the world of digital marketing. Mostly Banking but some other experiences as well... Fri, 13 Aug 2010 01:19:57 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Eric Goldman http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-824 Eric Goldman Thu, 17 Dec 2009 05:28:12 +0000 http://digitalmarketingtoday.com/?p=166#comment-824 Great post and some really good comments. I think one of the biggest impediments to adoption is ROI, or rather the inability to calculate it. We all know social media marketing is a time consuming activity, and one which preferably involves your executives, so it's important to measure precisely what its contribution is. Well here's some good news. There are ways to calculate the ROI of social media campaigns, online and offline marketing campaigns, and even your website as a whole. These approaches sacrifice 100% accuracy for simplicity. They work well enough to use with confidence and because they're easy enough to use, you'll use them! Here are three posts on the methods and the calculators you can use to put them into effect : How to calculate the ROMI of your website as a whole: <a href="http://bit.ly/6bFSvs" target="_blank">http://bit.ly/6bFSvs</a> A list of the 10 best free ROI calculators on the web: <a href="http://bit.ly/7fwBkF" target="_blank">http://bit.ly/7fwBkF</a> How to build your own ROI calculator (perhaps for your social media campaign): <a href="http://bit.ly/6IGZQh" target="_blank">http://bit.ly/6IGZQh</a> Great post and some really good comments. I think one of the biggest impediments to adoption is ROI, or rather the inability to calculate it. We all know social media marketing is a time consuming activity, and one which preferably involves your executives, so it's important to measure precisely what its contribution is. Well here's some good news.
There are ways to calculate the ROI of social media campaigns, online and offline marketing campaigns, and even your website as a whole. These approaches sacrifice 100% accuracy for simplicity. They work well enough to use with confidence and because they're easy enough to use, you'll use them!
Here are three posts on the methods and the calculators you can use to put them into effect :
How to calculate the ROMI of your website as a whole: http://bit.ly/6bFSvs
A list of the 10 best free ROI calculators on the web: http://bit.ly/7fwBkF
How to build your own ROI calculator (perhaps for your social media campaign): http://bit.ly/6IGZQh

]]> By: guptanitin http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-220 guptanitin Wed, 07 Oct 2009 19:36:39 +0000 http://digitalmarketingtoday.com/?p=166#comment-220 Aaron, Excellent post. And thanks for visiting the DMT blog. I find the analogy to the postal stamp very interesting: you don't mind if I use it someday, right? :) You are absolutely right: social media has to be a part of your overall marketing strategy and plan. You cannot think of social media in isolation. In fact, Social Media touches each and every part of your organization and that is why it is better to adopt a step by step approach. I could not find the digital marketing strategy model on your website. Can you please send it to me? I am at guptanitinonline@gmail.com Thanks Nitin Aaron,

Excellent post. And thanks for visiting the DMT blog. I find the analogy to the postal stamp very interesting: you don't mind if I use it someday, right? :)

You are absolutely right: social media has to be a part of your overall marketing strategy and plan. You cannot think of social media in isolation. In fact, Social Media touches each and every part of your organization and that is why it is better to adopt a step by step approach. I could not find the digital marketing strategy model on your website. Can you please send it to me? I am at guptanitinonline@gmail.com

Thanks

Nitin

]]> By: Nitin Gupta http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-207 Nitin Gupta Tue, 06 Oct 2009 19:41:20 +0000 http://digitalmarketingtoday.com/?p=166#comment-207 The StratGrow team, Welcome to the DMT community. Absolutely: as Mark pointed out as well, keeping the audience engaged is proving to be one of the toughest challenge. Thanks Nitin The StratGrow team,

Welcome to the DMT community. Absolutely: as Mark pointed out as well, keeping the audience engaged is proving to be one of the toughest challenge.

Thanks

Nitin

]]> By: Gurus of Growth http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-206 Gurus of Growth Tue, 06 Oct 2009 07:49:07 +0000 http://digitalmarketingtoday.com/?p=166#comment-206 Relevant, timely and very informative. What makes social media a tough element to take care of is its constant need for creativity, innovation and the use of progressive communication, as well as other essentials. Thanks for sharing and keep those posts coming! Relevant, timely and very informative. What makes social media a tough element to take care of is its constant need for creativity, innovation and the use of progressive communication, as well as other essentials. Thanks for sharing and keep those posts coming!

]]> By: Daksh http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-204 Daksh Tue, 06 Oct 2009 03:54:55 +0000 http://digitalmarketingtoday.com/?p=166#comment-204 Very insightful Nitin, I will check his tweet. Very insightful Nitin, I will check his tweet.

]]> By: guptanitin http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-202 guptanitin Mon, 05 Oct 2009 16:53:59 +0000 http://digitalmarketingtoday.com/?p=166#comment-202 Daksh, You are right: the barriers may change a little as you move outside of NA. The barriers will also vary as you start looking at different industries. For example, I know for financial services compliance and regulation will be a big barrier. Each and every tweet of Bob Reynolds (CEO, Putnam Investments) has to be approved by the compliance dept before it goes out Daksh,

You are right: the barriers may change a little as you move outside of NA. The barriers will also vary as you start looking at different industries. For example, I know for financial services compliance and regulation will be a big barrier. Each and every tweet of Bob Reynolds (CEO, Putnam Investments) has to be approved by the compliance dept before it goes out

]]> By: Nitin Gupta http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-201 Nitin Gupta Mon, 05 Oct 2009 16:49:04 +0000 http://digitalmarketingtoday.com/?p=166#comment-201 Mark, Ahhhh, viral marketing: absolutely agree: it is always hard to keep coming up with something that will be engaging, fun and stimulating for the readers. An issue not just for small businesses, but for bloggers as well! Thanks for the RT and your comment. Mark,

Ahhhh, viral marketing: absolutely agree: it is always hard to keep coming up with something that will be engaging, fun and stimulating for the readers. An issue not just for small businesses, but for bloggers as well!
Thanks for the RT and your comment.

]]> By: Mark W Schaefer http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-200 Mark W Schaefer Mon, 05 Oct 2009 13:17:02 +0000 http://digitalmarketingtoday.com/?p=166#comment-200 Something I've been thinking aboujt, and will probably be writing about , is "content" as tghe barrier. This may be expressesd in other ways such as "time" or "resources" but I think content is a fundamental issue, especially if you're a very small company. Great post -- Thanks! Something I've been thinking aboujt, and will probably be writing about , is "content" as tghe barrier. This may be expressesd in other ways such as "time" or "resources" but I think content is a fundamental issue, especially if you're a very small company.

Great post — Thanks!

]]> By: Daksh http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-172 Daksh Mon, 05 Oct 2009 01:16:50 +0000 http://digitalmarketingtoday.com/?p=166#comment-172 Nitin - I won't be surprised if there are variations in this trend if you move beyond the geographical boundaries of US. Secondly, this survey just accounts for 85 brand marketers which in my opinion is although influential, but isn't sufficient enough to make a justifiable prediction. I think you already mentioned, it is boiling down to the the 'ROI' part. There are a couple of problems that I see there a.) Lack of processes, methods and most importantly the tools to measure ROI. b.) Justification of every dollar spent which goes beyond the no. of backlinks/comments/followers. Daksh Nitin – I won’t be surprised if there are variations in this trend if you move beyond the geographical boundaries of US. Secondly, this survey just accounts for 85 brand marketers which in my opinion is although influential, but isn’t sufficient enough to make a justifiable prediction.

I think you already mentioned, it is boiling down to the the ‘ROI’ part. There are a couple of problems that I see there a.) Lack of processes, methods and most importantly the tools to measure ROI. b.) Justification of every dollar spent which goes beyond the no. of backlinks/comments/followers.

Daksh

]]> By: Felix Salmon » Blog Archive » Why investment bank profits persist … | FinanceBlogr http://digitalmarketingtoday.com/2009/10/01/the-unspoken-barrier-to-social-media/comment-page-1/#comment-167 Felix Salmon » Blog Archive » Why investment bank profits persist … | FinanceBlogr Fri, 02 Oct 2009 00:30:38 +0000 http://digitalmarketingtoday.com/?p=166#comment-167 [...] The Unspoken Barrier to Social Media | Digital Marketing [...] [...] The Unspoken Barrier to Social Media | Digital Marketing [...]

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