Comments on: Will Social Media lead to the demise of Google?

By: Tweets that mention Will Social Media lead to the demise of Google? | Digital Marketing -- Topsy.com

Thu, 01 Oct 2009 18:00:32 +0000

[...] This post was mentioned on Twitter by Alexander Maxham and Nitin Gupta. Nitin Gupta said: Bing integrates with Twitter..http://bit.ly/DXbDd..in line with my recent post http://bit.ly/mmNgn [...]

By: Nitin Gupta

Nitin Gupta — Thu, 01 Oct 2009 17:45:11 +0000

There is definitely lot of exciting work happening in this area. Check out http://bingtweets.com/ if you haven’t already

By: Daksh

Daksh — Thu, 01 Oct 2009 08:43:55 +0000

Nitin,

I think this is something related your original topic. Guess this again answers your question. http://mashable.com/2009/10/01/google-forum-search-results/

For the Google Waves, I believe they’re doing incremental invitations. So lets hope for the best. Secondly, I think once somebody gets an invite he/she can invite another guy.

By: guptanitin

guptanitin — Thu, 01 Oct 2009 04:46:49 +0000

Thanks for sharing the Ad Age link. I have been following Google Wave's demo version and the features look really cool. Hopefully, it will be a "game changing" app that will change the way we collaborate. Too bad I am not part of the 100k they sent out invites to

By: daksh

daksh — Thu, 01 Oct 2009 03:45:28 +0000

Yes perhaps the biggest innovation they did in the search-industry is by launching the search engine itself. I guess the other innovation(s) are incremental and smaller subset of a larger product. But still a share of around 67% is huge. (Yahoo + Microsoft's search combination is not even half)

But yesterday, it seems internet might have changed with Google wave. Lets see whats on offer there. Speculations are there that the whole digital marketing box will be impacted I don't know whether you read this http://adage.com/digitalnext/article?article_id=1... but if some of the things hold true, it could main Google dominating Social Media more than every before.

By: Nitin Gupta

Nitin Gupta — Wed, 30 Sep 2009 12:33:45 +0000

Daksh,

Thanks for visiting and welcome to the Digital Marketing Today community. There is a lot happening in this area with real time search, user generated content and traditional search all getting integrated. It will be a fun place to watch. I heard someone say that Google is not really a search company but an advertising company. While I don’t agree with that, Google has been slow in innovation in the search category. They have been busy expanding into Microsoft’s turf.

I did check out your blog: good thoughts and all the best.

Nitin

By: Daksh

Daksh — Wed, 30 Sep 2009 11:41:45 +0000

I don’t think social media will lead to the demise of Google, vice-versa isn’t true either. But there’s truth in the sense that emergence of certain applications have created an impact on the dominance of Google.

I think what we’ll witness is a mutual partnership eventually leading to benefits for internet audience. On the other hand, Google has
started some initiatives some of are bound to create a ripple effect.

Google tried to include user-recommendation by having certain ranking suggestions. However, it seems that move didn’t work out. Today
we’re witnessing Google’s side wiki. It is again a tremendous example of user-contribution on any web-page.

Like you mentioned the knock-out punch will be integration of these comments in the google-search comments. The only question that remains to
be answered is how will the users react, get accustomed to a move like this

Excellent blog by the way. There’s a lot of learning that I can have.