Comments on: Socialism is the New World Order – How Will Marketers Survive? http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/ My attempt to unscramble the world of digital marketing. Mostly Banking but some other experiences as well... Fri, 13 Aug 2010 01:19:57 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: guptanitin http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-127 guptanitin Thu, 24 Sep 2009 13:50:42 +0000 http://digitalmarketingtoday.com/?p=168#comment-127 Mark, I have to disagree with you. I don't think customers ALONE will decide what the brand should stand for. At the same time, marketers will not decide it in a vacuum either. The key will be successful partnership between the brand, marketers and consumers to define the brand attributes. Marketers now have tools available to quickly test out a product and solicit feedback before launching the product to the masses. I believe that will make innovation faster. So it will never be mass communication (as you rightly pointed out), but testing of ideas and concepts in micro-communities. Mark, I have to disagree with you. I don't think customers ALONE will decide what the brand should stand for. At the same time, marketers will not decide it in a vacuum either. The key will be successful partnership between the brand, marketers and consumers to define the brand attributes.
Marketers now have tools available to quickly test out a product and solicit feedback before launching the product to the masses. I believe that will make innovation faster. So it will never be mass communication (as you rightly pointed out), but testing of ideas and concepts in micro-communities.

]]> By: guptanitin http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-126 guptanitin Thu, 24 Sep 2009 13:39:19 +0000 http://digitalmarketingtoday.com/?p=168#comment-126 Mark, I started putting the Twitter handle at the end of every post but if you cannot find it, it sure isn't prominent enough. Let me try and add the contact in another place Mark,

I started putting the Twitter handle at the end of every post but if you cannot find it, it sure isn't prominent enough. Let me try and add the contact in another place

]]> By: Mark W Schaefer http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-123 Mark W Schaefer Thu, 24 Sep 2009 12:12:40 +0000 http://digitalmarketingtoday.com/?p=168#comment-123 P.S. I tweeted this out, but can never remember your Twitter handle. Even when I look for you on Twitter, there are too many competing Nitin Guptas! Can you post your Twitter handle some place on your blog so people can find you and follow you ... as they should!! P.S. I tweeted this out, but can never remember your Twitter handle. Even when I look for you on Twitter, there are too many competing Nitin Guptas! Can you post your Twitter handle some place on your blog so people can find you and follow you … as they should!!

]]> By: Mark W Schaefer http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-122 Mark W Schaefer Thu, 24 Sep 2009 12:02:43 +0000 http://digitalmarketingtoday.com/?p=168#comment-122 "Customers will decide what the brand is about." I had mixed reactions to this statement. Obviously a brand is about filling un-met or underserved customer needs -- if they can ARTICULATE those needs. One of the most funs jobs I ever had was in new product development. And the biggest lesson I learned in this position was that it is nearly a waste of time to ask consumers what they want and need. Typically they don;t know until they see it. The most famous example of this was the massively successful Sony Walkman. The chairman of Sony said it never would have been developed if they had simply talked to consumers. It wasn't until they saw it that they realized they wanted it. Businesses may actually stifle innovation if they rely on the mass communication of social media for ideas. "Customers will decide what the brand is about." I had mixed reactions to this statement. Obviously a brand is about filling un-met or underserved customer needs — if they can ARTICULATE those needs.

One of the most funs jobs I ever had was in new product development. And the biggest lesson I learned in this position was that it is nearly a waste of time to ask consumers what they want and need. Typically they don;t know until they see it. The most famous example of this was the massively successful Sony Walkman. The chairman of Sony said it never would have been developed if they had simply talked to consumers. It wasn't until they saw it that they realized they wanted it.

Businesses may actually stifle innovation if they rely on the mass communication of social media for ideas.

]]> By: Nitin Gupta http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-118 Nitin Gupta Thu, 24 Sep 2009 04:58:37 +0000 http://digitalmarketingtoday.com/?p=168#comment-118 Jenny, Sorry about that. I changed the blog's title after reading your comment so that others don't get confused :) Think of Twitter as the SMS of the Internet. It is a great tool to keep track of trends and interesting events. It is now being integrated into search as well. Further, if you analyze the sentiment associated with the tweets, you can use the information to influence buying behavior. The possibilities are endless! Jenny,

Sorry about that. I changed the blog’s title after reading your comment so that others don’t get confused :)

Think of Twitter as the SMS of the Internet. It is a great tool to keep track of trends and interesting events. It is now being integrated into search as well. Further, if you analyze the sentiment associated with the tweets, you can use the information to influence buying behavior. The possibilities are endless!

]]> By: Jenny Mathis http://digitalmarketingtoday.com/2009/09/24/socialism-the-new-world-order/comment-page-1/#comment-117 Jenny Mathis Thu, 24 Sep 2009 04:41:10 +0000 http://digitalmarketingtoday.com/?p=168#comment-117 and here I thought this was going to be about Obama and the health care plan somehow, ha ha. It's true that businesses are using facebook and twitter more and more and it's great for them to evolve. However, I really wonder about twitter. Will it last? and here I thought this was going to be about Obama and the health care plan somehow, ha ha. It's true that businesses are using facebook and twitter more and more and it's great for them to evolve. However, I really wonder about twitter. Will it last?

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