
I am planning to be at the OMMA Global Event in NY next week. The theme for this year is
The New Socialism: welcome to a world where social networks, social media applications and microblogging services become our central means of engaging online. Many industry watchers believe the answer to online advertising’s oldest problem lies inside social media’s walled gardens: that is, how to bring the estimated $500 billion spent annually on offline brand advertising to the Web.
Given that OMMA is giving so much importance to social media, I was surprised that OMMA has not used any of the social media tools on the conference website. The website’s main purpose is to give participants information on the conference agenda, program schedule and speakers bio. And that’s where it stops.
The challenge with most conferences is that you don’t know the other participants, their background, their areas of interest. Won’t networking be easier and you get more value from your investment of time and money if OMMA had done some of the following?
- Create communities of interest: the conference has 11 different themes or track sessions including Mobile, Search, Metrics, Gaming, Video, Behavioral etc. It could have easily created participant communities based for each of these sessions to encourage interaction and networking.
- Ability to interact with speakers: Along with the speaker bios, it would have been helpful if I also knew the link to their blog and/or twitter handle.
- Ability to interact with the sponsors: Sponsors often complain that the breaks during sessions aren’t enough to interact with participants and share with them the value proposition of their tools/products. OMMA could have created more value for the sponsors by allowing participants to interact directly with them. That way, they could have used the breaks for follow-up sessions and shortened the sales cycle.
- Ability to post questions ahead of time: With knowledge of some of participant questions beforehand, the speakers can not only make the session more interactive but also fine tune it to the audience needs.
I do still believe that it will be a great conference to attend given the Who’s Who of Digital Marketing speaking at the event. But I would like the next Social Media Conference to leverage some more social media tools.
LinkedIn: http://www.linkedin.com/in/guptanitinonline

Intimately, the post is actually the freshest on this laudable topic. I fit in with your conclusions and can thirstily look forward to your approaching updates. Simply saying thanks will not just be adequate, for the significant lucidity in your writing. I can immediately grab your rss feed to stay informed of any updates. Solid work and also much success in your business enterprize!
That’s 2 celevr by half and 2×2 clever 4 me. Thanks!
IJWTS wow! Why can’t I think of thgins like that?
I admit, I have not been on that webpage in a long time… however it was one more joy to see It is such an significant topic and ignored by so many, even professionals. I thank you to assistance making people more aware of achievable issues.
With ease, the article is actually the greatest on this worthy topic. I agree with your conclusions and also can eagerly look forward to your forthcoming updates. Saying thanks will certainly not just be enough, for the fantasti c clarity in your writing. I will certainly best away grab your rss feed to stay privy of any kind of updates. Admirable work and also much success in your business endeavors!
Comfortabl y, the article is really the best on that deserving topic. I suit in with your conclusions and also can thirstily look forward to your next updates. Just saying thanks definitely will not simply just be sufficient, for the excellent clarity in your writing. I will at once grab your rss feed to stay abreast of any kind of updates. Fabulous work and also much success in your business enterprize!
That’s 2 clveer by half and 2×2 clever 4 me. Thanks!
ko7t2e lbibawysawpq
This is such a fantastic resource that you are delivering and also you give it away for free. I love seeing web sites that understand the value of providing a top quality resource for free. It is the old what goes around comes around routine. Did you acquired several links and also I see lots of trackbacks??
Great to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need that article to complete my assignment in the college, and it has exact same topic with your article. Thanks, amazing share.
Well, the article is really the freshest on this notable topic. I agree with your conclusions and also will thirstily look forward to your approaching updates. Saying thanks will not simply be acceptable, for the huge clarity in your writing. I will promptly grab your rss feed to stay privy of any updates. Pleasant work and also much success in your business efforts!
L4NAza Wow! That’s a really neat aneswr!
Incredible! Your article has a bunch comment posts. How did you get so many viewers to view your post I’m jealous! I’m still learning all about blogs on the internet. I’m going to look around on your website to get a better idea how to attract more people. Thanks for the help!
you have an interesting blog..I’ll bookmark and check back again
12 Pack Abs
Only Irish coffee provides in a single glass all four essential food groups: alcohol, caffeine, sugar and fat.
Wide variety of thoughts here
We often are of the opinion that we are the only ones with rights and that our opinion is all that matters and thats not the attitude to take. We need to be more tolerant just as we expect others to be.
i agree… 100% thks
hey, as a newbie, i’m constantly scrutinizing on the net yahoo for posts that will aid me. thank you.
I am not a heavy drinker. I can sometimes go for hours without touching a drop.
Remember, it doesn’t matter whether you win or lose; what matters is whether I win or lose.
I once traveled with one of my family made??. It was beautiful. We wanted to relax a little bit, because we all work very much. My mother was very happy that we finally go somewhere. My daughter has jumped into the air. It has been happy. We like it when we travel somewhere together can, because there is always something happening. This time we have seen how the men in a parking lot, car tires had to unpack on a car. Strangely, we have again made ??the move. At that moment, all passenger cars tires were everywhere. The consolidation of the trailer was a bit broken and too weak for that. All passenger car tires were thrown apart. Although the’ve all seen them, nobody helped, although that was in the center of town, where most cars drive. My husband has stopped quickly in order to help the men. It was very nice, I think. With the help of my husband, everything went faster than without him. The workers were very grateful that he helped in the collection of passenger car tires. I hope they will do anything that they go happily to the target.
Posts like this bgirhten up my day. Thanks for taking the time.
In my house I’m the boss. My wife is just the decision maker.
I adore your ability to create nice post – simply wannted to express I like it !
I?m not wotrhy to be in the same forum. ROTFL
This forum needed shainkg up and you?ve just done that. Great post!
Experience is the name every one gives to their mistakes.
There?s a srecet about your post. ICTYBTIHTKY
Now that?s sbtule! Great to hear from you.
He may look like an idiot and talk like an idiot but don’t let that fool you. He really is an idiot.
IJWTS wow! Why can’t I think of tihngs like that?
Gday, i’ve long been reading through this webpage for quite a while and have a dilemma, perhaps you may help… how can you insert your rss feed to my own rss reader as i would like to follow you. Cheers.
I wished to say that it really is nice to learn that some other person also brought up this as I experienced difficulty discovering the same advice somewhere else. This was the very first location that shared with me the solution. Thanks a lot.
What a amazing blog is this. I am very pleased that I did stumbled across it. Amazing blogpost. Many thanks for the great info. I will be back for more
Remember, it doesn’t matter whether you win or lose; what matters is whether I win or lose.
You can count me in for a Digg. Thanks so much for posting this on your website!
You’re the gearetst! JMHO
This was a good read. Thanks for the post.
This was a good read. Thanks for the post.