In the last post, we discussed how social media is gaining traction and becoming a tool in every marketer’s armor. Here are a few things you should consider before jumping in
- NEED: Social Media must be integrated with your overall marketing strategy. Think about a) Why do you think you need to implement social media? b) How do you see social media helping you to achieve your marketing or business objectives?
- BUY IN: Social Media is not a campaign, it is a long term strategy. The only way to succeed is to engage in the conversation in an ongoing manner. With that, it is critical to have the buy in from the CMO and CFO to keep up with the investments in resources, time and money till you start seeing positive ROI.
- BANDWIDTH & RESOURCES: The strength of Social Media is in the LIE model, i.e. the ability to listen, influence and engage. Do you have the time and people to LIE?
- CULTURE: What is your corporate culture? Is your company bold enough to support social engagements and willing to talk transparently, authentically & honestly to people online?
- COST: The good news is that there are tools available for the LISTEN part of LIE. Marketers can make use of tools like TweetDeck, Radian6, Techrigy, Visible Technologies, BuzzGain, and Crimson Hexagon to name a few to listen to the conversations about their brand, employees, competition and industry. But you need to consider the ROI on the cost of these tools and your resources.
- TOOLS: Once you have established the above 5 factors, you need to see what Social Media tools to use to align with your goals and objectives.
- METRICS: If you cannot measure something, you cannot improve it. Given the increasing importance of Social Media, it is important that marketers agree on a set of metrics aligned with their goals and objectives. Amber Naslund of Radian6 offers some great ideas on the type of metrics we can use for Social Media:
- Exuberance: the monthly count of positive posts, comments and testimonials
- Bucket Volume: comparison of monthly count of complaints and referrals
- Activation: the monthly total of new sources that have shared your positive content
- Conversation: the total monthly share of conversations vs. competition
- Engagement: the amount of repeat commenting and lengths of those comments
- Repetition: average number of times a particular source/user retweeets or comments on your content
- Bonding: the percentage of your followers who comment or retweet your content
What factors are you thinking of when implementing a social media strategy? Please chime in
1 people like this post.
Hi webmaster, commenters and everybody else !!! The blog was absolutely fantastic! Plenty of perfect information and inspiration, both of that we all need!b Keep ‘em coming… you all do such a wonderful job at such Concepts… can’t tell you how much I, for one appreciate all you do!
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I simply read via the complete article of yours and it was quite very good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out! I love what you guys are often up too. Such clever work and reporting! Keep up the awesome works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I definitely will stop by your blog frequent for various latest post.
THX that’s a great aswner!
Valuable information and excellent layout you got here! I would like to thank you for sharing your thoughts and time into your stuff you post!! Thumbs up
Comfortabl y, the post is really the freshest on this deserving topic. I harmonise with your conclusions and will certainly thirstily look forward to your next updates. Just saying thanks will not simply be acceptable, for the extraordinary clarity in your writing. I definitely will directly grab your rss feed to stay informed of any kind of updates. Gratifying work and much success in your business dealings!
I was wondering what is up with that weird gravatar??? I know 5am is early and I’m not looking my best at that hour, but I hope I don’t look like that! I may well however make that face if I’m asked to do 100 pushups. lol
Immediately, the article is actually the greatest on that worthy topic. I agree with your conclusions and can eagerly look forward to your forthcoming updates. Saying thanks definitely will not simply be enough, for the fantasti c clarity in your writing. I will certainly right away grab your rss feed to stay privy of any updates. Admirable work and also much success in your business endeavors!
Cool! That’s a cleevr way of looking at it!
This is such a perfect resource that you simply are delivering and you give it away for free. I love seeing websites that understand the value of providing a top quality resource for free. It is the old what goes around arrives around routine. Did you acquired plenty of links and I see many trackbacks??
Considerably, the article is really the freshest on that notable topic. I concur with your conclusions and can thirstily look forward to your forthcoming updates. Saying thanks will certainly not simply just be sufficient, for the exceptional lucidity in your writing. I definitely will instantly grab your rss feed to stay abreast of any updates. Authentic work and much success in your business dealings!
That is such a fantastic resource that you simply are providing and also you give it away for free. I love seeing internet websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine. Did you acquired many links and also I see many trackbacks??
With ease, the article is in reality the sweetest on that laudable topic. I agree with your conclusions and also will eagerly look forward to your approaching updates. Simply saying thanks will certainly not just be enough, for the tremendous lucidity in your writing. I will promptly grab your rss feed to stay privy of any kind of updates. Fine work and also much success in your business efforts!
great publish, i sure| will likely be visiting some other time
I was looking for crucial information on this subject.
That is the correct weblog for anyone who desires to find out about this topic. You understand so much its almost hard to argue with you (not that I actually would need…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Great stuff, just nice!
I was honored to receive a call from a friend as he identified the important guidelines shared on your own site. Looking at your blog post is a real fantastic experience. Thanks again for taking into consideration readers much like me, and I desire for you the best of success like a professional in this field.
My spouse and I absolutely love your blog and find a lot of your posts to be exactly what Im looking for. Would you offer guest writers to write content for you personally? I wouldnt mind publishing a post or elaborating on most of the subjects you write related to here. Again, awesome blog!
Amazing! Your post has a lot readers. How did you get so many readers to see your blog I’m very jealous! I’m still studying all about posting articles on the internet. I’m going to click on more articles on your site to get a better understanding how to attract more people. Thanks!
you have an interesting blog..I’ll bookmark and check back again
12 Pack Abs
That was a wonderful point of view. Nice to see someone post about it. I’ll be back later and see what else you write about.
That was a interesting commentary. Refreshing to see a blogger write about it. I’ll keep an eye out and see what more you are up to.
I am very pleased that I did hit upon this amazing blogpost. Many thanks for the great info. I wish you will not mind me blogging about your blogpost on my novel weblog. I will be back for more
I am so pleased that I did did find this amazing blogpost. Many thanks for the great info. I wish you will not mind me write about your blogpost on my new website. Please post more
I just have added you to my list of blogs worth checking out
I searched all over the internet for useful and informative posts and finally found your site. Thank you very much for the exceptional read. I wish you do not mind if I write about this post on my blog. I would also like to make sure I link back to your site. Thank you
The Americans will always do the right thing . . . After they’ve exhausted all the alternatives.
To err is human, but to really foul things up you need a computer.
I searched all over the internet for helpful and educational posts and finally found your site. A great big thank you for the brillant read. I hope you dont mind if I write about this article on my blog. I would also like to make sure I link back to your site. Thanks
Son, a woman is like a beer. They smell good, they look good, you’d step over your own mother just to get one! But you can’t stop at one. You wanna drink another woman!
I searched all over the internet for helpful and educational posts and finally found your site. Thank you very much for the brillant read. I hope you do not mind if I blog about this post on my website. I would also like to make sure I link back to your site. Thanks
What’s the use of happiness? It can’t buy you money.
What would men be without women? Scarce, sir, mighty scarce.
That?s really srhwed! Good to see the logic set out so well.
cjovLl ugimnicgznno
The light at the end of the tunnel is just the light of an oncoming train.
The ideal form of government is democracy tempered with assassination.
To err is human, but to really foul things up you need a computer.
There are two types of people in this world: good and bad. The good sleep better, but the bad seem to enjoy the waking hours much more.
What’s the use of happiness? It can’t buy you money.
The ideal form of government is democracy tempered with assassination.
To err is human – but it feels divine.
The more I see of the moneyed classes, the more I understand the guillotine.LOL
Too bad all the people who know how to run this country are busy running taxicabs or cutting hair.
The Americans will always do the right thing . . . After they’ve exhausted all the alternatives.
hi, i am leave-taking to email that into my associates. i came upon this one while inquisitive upon aol thankfulness on behalf of sharing.
I am very thrilled that I did hit upon this remarkable blogpost. Many thanks for the great info. I hope you will not mind me blogging about your post on my new blog. Please post more
I discovered your blog web site on google and test a few of your early posts. Proceed to maintain up the superb operate. I just additional up your RSS feed to my MSN News Reader. Searching for ahead to reading extra from you later on!…
A really Interesting usefull article – A big thank you I wish you will not mind me blogging about this article on my website I will also leave a linkback Thanks
I appreciate, cause I found just what I was looking for.You have ended my 4 day long hunt! God Bless you man.Have a nice day.Bye
I am so thrilled that I did hit upon this remarkable blogpost. Many thanks for the great info. I wish you do not mind me blogging about your post on my new website. Please post more
You need to participate in a contest for probably the greatest blogs on the web. I’ll advocate this web site!
Posts like this birtgehn up my day. Thanks for taking the time.
That’s way more cvleer than I was expecting. Thanks!
Great information,thanks
Damn, awesome site. I came across this on Require Jeeves, and I am really happy that I did. I will definately be revisiting here usually. Would like I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.