Skip to content


Newssift: the new business search engine? Not yet…

I recently came across Newssift: it is a semantic search engine for business. The tool is still in beta and is definitely a good start to semantic search. I read a lot of positive buzz about the engine and some calling it better than google. But the company has to fix some kinks if it has to become the destination for business search.

A search on H1N1 virus yields about 8500 results. Interestingly, about 600 (7%)  of the results are positive. Intrigued, I click more. The first 2 results are the following

  • Its so cool for H1N1 virus in Bangalore: the article talks about the cool city temperature and how that is a favorable factor for survival of the virus. Apparently, the algorithm picked up words like “cool” and “favorable” and assigned a positive sentiment to the article.
  • Colombia president catches H1N1 flu: a news article that states that the Columbian President Alvaro Uribe has caught the swine flu. I was surprised that this is categorized as positive. The only rationale could be that further in the news the article states that “Doctors say Uribe is being treated and he is progressing satisfactorily.”

Newssift

There were 2 more results on the second page (Other results on the first page were on target)

That said, I like Newssift for the fact that I can view results by timeframe and the firm offers a unique way to classify information and search results. Let’s give it a little more time and input to fine tune the kinks.

Blog Traffic Exchange Related Posts
  • customer-serviceHow can airlines make money? I was running a little late trying to catch my Delta flight from NY to Richmond. With about 40 minutes left for my flight time, I tried the self service kiosk to check in but was unsuccessful as the cutoff time is 45 minutes prior to flight departure. Nevermind,......
  • social-media-mainstream3 things that made Social Media mainstream So, Social Media has become a part of our daily lives. We discussed in a previous post how 80% of online Americans use some form of social media and how marketers increasingly plan on using it. So, what changed? What is leading to the widespread adoption of social media?......

Posted in Search Engines.

Tagged with , , .

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.


2 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. Patricia says

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Patricia

    http://dataentryjob-s.com

    • Nitin Gupta says

      Thanks Patricia and welcome to the DMT (digital marketing today) community. I look forward to seeing you in the future. Any feedback on how I can improve?



Some HTML is OK

or, reply to this post via trackback.



Tag cloud widget powered by nktagcloud